RESEARCH-AGE

Before I decided to tackle my first objective, and that is looking at different students' music videos thus giving me a particular "feel" as to what we, being Harry Lewis and I, would want our Music Video to look like. Of course I came across many videos which were deserving of pure cringe-worthiness, and others which looked good. This would probably be a good example of how not to make a music video http://www.youtube.com/watch?v=CQZaKwnqQCw&feature=related and these would be a good examples of music videos:
Madonna -Hung Up
http://www.youtube.com/watch?v=cMYujM-1XsQ&feature=related
well sorta!
Gary Jules - Mad World
http://www.youtube.com/watch?v=Qs9jMwzmuGo&feature=related
Artic Monkeys - I Bet That You Look Good On The Dancefloor
http://www.youtube.com/watch?v=xbABiUacPOE&NR=1
Pendulum - Blood Sugar
http://www.youtube.com/watch?v=YyJVHNvqnBQ&feature=related

My analysis of these videos has been that the time period between transitions is based on the pace and ultimately the genre of music. The faster a song has a beat the more quick cut transitions and more effects will be used in that particular video. Madonnna's original video of "Hung Up" however does not have as many quick cuts and and SFX however it does have a lot of fast paced movements like break-dancing and just general clips of Madonna walking at a fast pace towards the camera.

As another form of research I've been watching a large variety of music channels on Sky ... to be contnued
Of recent I've been looking at the channel MTV Dance.

Ive also looked up the history of MTV(Music Television) which is an American cable television network based in New York City. Launched on August 1, 1981, since its premiere, MTV has revolutionized the music industry. Slogans such as "I want my MTV" became embedded in public thought. MTV has a long history of promoting social, political, and environmental activism in young people
Here are just a few of MTV's channels around the world:
MTV (UK) operates 16 channels solely in the United Kingdom.
MTV Networks and Viacom have launched numerous native-language MTV-branded music channels to countries worldwide. These channels include, but are not limited to, MTV Greece, MTV Canada, MTV Ireland, MTV Russia, MTV Spain, MTV Austria, MTV France, MTV Germany, MTV Europe, MTV Portugal, MTV Adria, MTV Hungary, MTV Denmark, MTV Finland, MTV Italy, MTV Netherlands, MTV Norway, MTV Poland, MTV Arabia, MTV Romania, MTV Lithuania, MTV Latvia, MTV Estonia, MTV Sweden, MTV Asia, MTV Japan, MTV India, MTV Indonesia, MTV China, MTV Korea, MTV Philippines, MTV Taiwan, MTV Turkey, MTV Pakistan, MTV Latin America, MTV Brazil, MTV Australia, MTV New Zealand, MTV Ukraine, and MTV Base in Africa. Also an International version of MTV known as MTV International was shown on the Internet. - moving on to the band itself:

Does It Offend You, Yeah? - Let's Make Out

Genre: Electro Rock + Dance Punk

Claim To Fame: MySpace

They are a British electro-rock band from Reading, Berkshire and have been around since 2006. The band is made up of four members: James Rushent (vocals, bass), Dan Coop (synths), Morgan Quaintance (guitar, synth, live vocal on "Let's Make Out"), and Rob Bloomfield (drums).
They have been compared to dance-oriented acts like Daft Punk, Justice and Digitalism however, NME has also compared them to bands like Muse, and !!! Due to their heavier, more 'live' sound. The group is known for their raucous live shows, which often end in stage diving and broken instruments.
They have remixed songs for major acts such as Muse and Bloc Party. They supported The Cribs on the NME Awards Tour, which took place at venues across the UK and Ireland at the start of 2008.
The band revealed the origins of their name as being from British sitcom The Office. In an interview with NME.com, synth player Dan Coop explained: "Everybody thinks the name is some kind of statement but it's a quote from David Brent in an episode of 'The Office'. "When me and James Rushent first started writing music together we decided to put it up on MySpace. We needed a name to put as our profile name so just put what was the first thing that was said on TV, we switched it on and Ricky Gervais said 'Does it offend you, yeah? My drinking?' so we just went with that. No thought went into it whatsoever." It would be prudent to say that the bands character appeals more to the younger generation.


Music Genre

Electro Rock - (also known as or synth rock) refers to music that includes elements of both rock music and electronic music, such as, for example distorted electric guitar, electronic drums and synthesizers. The style of electronic rock is usually the mixture of music genres such as Rock, Heavy Metal, Industrial, Techno, and Electronica.

Dance Punk - Dance-punk (also known as disco-punk or punk-funk) is a music genre that emerged in the late 1970s, closely associated with the post-punk and No Wave movements.

Pop - a genre features a noticeable rhythmic element, catchy melodies and hooks, a mainstream style and conventional structure. The term is also sometimes used to refer to any piece of music that appears in popular record charts due to a high number of sales and/or airplay, which is treated in the article Popular music.

DIOYY's particular style/genre of music doesnt appeal to everyone, just mainly the younger generation.

Star Image Development

Harry's work on S.I.D. has helped me research into what a "POP Star's" look should be like and has helped me to get a better understanding of the developments that go with music videos. The way that the POP Star is represented in a Music Video links quite alot into the genre of his or her particular style of music.

"Through studying the star icon “Michael Jackson” I have established that with every new album that comes out a new style of which the artist is represented takes place. In his early albums he shows a lot of innocence and almost immaturity in his videos especially in his “don’t stop till you get enough” video. As each album comes out his image gradually becomes a lot more darker and mysterious and also shows a large amount of sexual dominance. In his final albums you see a lot more of a godly figure where he mainly dresses in white. Audience seem to follow in his videos his steps to save the world." - Harry's Research